Thanks, in five words

Lorenzo & his humble friends

Studying in Italian you learn to prepare long and complicated speeches, which are indeed very musical and beautiful and full of rhetoric, but often fall short of brevity.

Since the moment I seriously started studying in English I began appreciating synthesis as a precious gift. No wonder synthesis is one of the key talents of contemporary world, and many successful ideas are built on it – that TED speeches and twitter, for instance. Of course, extreme synthesis has its own pitfalls, as it may lead to schizophrenia and superficiality. If used well, however, it makes better, more efficient, clearer speeches.After all, you do not need plenty of space to say something and we do, in fact, remember more clearly simple and short messages rather than long and complicated communications.

Take the Webby Awards, which honor the best of the Internet and introduced as its most satisfying tradition the brevity…

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