Making the Case for Design

health communication source

Chicago City Hall Elevator ButtonI had a great meeting with George Aye, co-founder of Greater Good Studio today. I met him waiting in line together to get our passes to an Open Gov Chicago Meet-Up where he was presenting. His presentation at the meet-up began my research binge on design.

I’ve been guilty of using the term design to mean a well-thought out plan. The term “design” has been co-opted by a lot of agencies that win a lot of creative awards without necessarily solving many public health problems.

I learned from George that design doesn’t always equate with how things look. It really is about people and how they think and how they perceive the world. It’s about discovering what comes natural to people and how they comprehend the world around them.

Health campaigns create an output of deliverables and data but most start out “guns-a-blazing” as George perfectly stated to me. We…

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